Tim and Kevin from Glenn McElhose on Vimeo.
This is a brilliant video on some of the cool things you can do to research your marketing using Pay-Per-Click ads. In fact, you can even name companies or products purely by letting the market show you what name they want.
If you’re not familiar with Kevin Rose or Tim Ferriss, you probably know about them but didn’t realize it. Kevin Rose is the founder of Digg.com, the leading social bookmarking platform. Tim Ferriss is the author of “The 4-Hour Work Week”.
It turns out that Tim originally planned to name the book “Drug Dealing for Fun and Profit”, but that got axed while they were setting up distribution arrangements. (I still don’t understand WHY Wal-Mart had a problem with it…)