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R. Kris Hardy

June 1, 2009

Targeting Your Website Based on a Visitor’s Location

Here’s a question about geolocation-based online marketing I received today:

I use google analytics. The service I sell online is location specific. I am getting visits clustered around various locations.

Any creative ideas on how to target visitors from specific locations? Does this make any sense?

Something like: If you are from San Diego, click here for a special offer?

Thoughts? Ideas? Experience to share?

Geotargeting your advertising messages is INCREDIBLY beneficial in a lot of cases.

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