Hot from SAP: Business Intelligence is Dead.
In what I can only understand as a bunch of doublespeak, hand waving and magical unicorn rides, SAP has unanimously decided that they are no longer in the “Business Intelligence” industry, and are now young, cool, and Google-y with their “Business Analytics” products.
Can someone explain this maneuver to me, PLEASE?
“I don’t believe (business intelligence is) where the future is,” said Jim Davis. “The future is in business analytics.”
Classic business intelligence questions, said Davis, “support reactive decision-making that doesn’t work in this economy” because it can only provide historical information that can’t drive organizations forward. Business intelligence, he said, doesn’t make a difference to the top or bottom line, and is merely a productivity tool like e-mail.
“SAS is bucking the trend because analytics has come of age,” said Davis.