Mynders Glover of Business Building Shortcuts interviewed me at at StomperNet Live 7, and sent me a link to the video he put on YouTube.
This short video is VERY introductory, but there is one thing that I CONSTANTLY harp on with my clients… You MUST have a way to analyze the traffic that you are bringing to your website.
Google Analytics (a free website analytics tool) is a great starting point for this, and if you don’t have it on your site, stop reading right now and put it on! If you don’t know how to install it, I will be putting together a video very soon showing you exactly how to do it.
It doesn’t matter how much marketing you do for your site unless you are properly analyzing it, then pushing forward with the things that are working and cut out the things that aren’t. I am dead serious on this point.
Proper analytics is probably THE #1 THING that you can do to improve your business. If you are not using it, you need to. If you don’t think you need it, keep an eye out for my next couple of posts. They will be addressed specifically to you.
-Kris